Category Insights Consultant, Salty Snacks
The Hershey Company

COVID-19 Vaccine Safety Mandate

This position requires that you must be fully vaccinated for COVID-19 (even if working remotely) and present proof of vaccination before beginning employment. If you receive an offer of employment, you will be asked as part of the background check process to upload a copy of your vaccination card. If you believe you require an accommodation for medical or religious reasons related to the vaccine safety mandate, you may submit a request after you receive an offer of employment. Instructions on how to do so will be provided in your offer letter.

Job Title: Category Insights Consultant, Salty Snacks

Job Location: Austin, TX

This position is open to 100% remote

Summary

The Category Insights Consultant will be responsible for analyzing category, shopper, and consumer data to provide business insights and recommendation to improve sales, operations, and profitability. The Consultant will support the Hershey Salty Snack business, inclusive of SkinnyPop, Pirate's Booty, Paqui, and Dots Pretzels brands. This individual will support the internal company's growth strategy through data analysis while working cross functionally with other category management team members, sales, commercial, business intelligence, and marketing.

Responsibilities

• Analyze complex sets of data to provide insights and recommendations addressing product, placement, pricing, and promotions to support the achievement of sales and marketing objectives
• Project work will include analytics related to topline reporting, sales reviews, overall business trends, assortment, shelving, merchandising, and pricing with a focus on brick & mortar retail
• Identify and validate Salty Snack category opportunities using customer POS, syndicated data, panel, macro and industry trends, shopper insights, and others
• Synthesize Best-In-Class distribution and shelving strategies for Salty Snacks to drive overall category growth and capture fair share for Hershey Salty brands
• Work collaboratively with Category Insights and Category Management teams to push strategic thinking and organizational category acumen
• Support strategies, goal setting, and tracking of KPIs through the development of additional reports or trackers for category insights and cross-functional teams
• Liaise with Marketing & Sales Planning teams to determine item prioritization across brands for sales teams
• Assist in developing storyline and presentations to effectively communicate category findings

Qualifications

Education:

• Four-year undergraduate degree in Business, Business Analytics, Marketing, Management, Data Science, Finance or related field required

Required Experience:

• Strong proficiency in Microsoft Excel and PowerPoint. Expert level Excel with experience using tools such as VLOOKUP, Index Match, Advanced conditional formatting, and Pivot Tables
• Ability to analyze and organize large data sets from multiple sources and build dashboards/models to present and visualize information in a simple manner
• Advanced analytical and problem-solving skills with high attention to detail who consistently delivers results with high accountability and accuracy
• Self-starter/learner with strong proficiency to develop innovative tools and analytical capabilities to support cross-functional teams
• Ability to adapt to fast paced and changing environments while demonstrating exceptional planning, time/project management, communication and organization skills

Preferred Experience:

• Preferred candidate will have 3-5 years of CPG Category Management or Sales experience
• Experience building dashboards in PowerBI
• Exposure to third-party databases (i.e. IRI, Nielsen, SPINs, 84.51, CMS/EYC, Numerator, etc.)
• Experience working with space planning software including JDA
• Experience managing clients and/or third-party/broker teams

Travel: 10-15%

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The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans

If you require a reasonable accommodation as part of the application process, please contact the HR Service Center (askhr@hersheys.com).