Digital Experience Optimization Manager
Blue Cross Blue Shield of Michigan

Department Information

• Previous UX experience is a preferred.
• Adobe AEM experience is preferred.
• Previous experience setting up Digital Experience improvement use cases utilizing Adobe Target across bcbsm.com based on Heuristic Evaluation, VOC evaluation, Call Center Data, and Web Metrics.
• Identify opportunities supporting a true Digital ecosystem by connecting metrics collection across both unauthenticated and authenticated bcbsm.com pages back into positive customer journey opportunities producing deeper engagement with both members and prospective members.
• Provide guidance and advanced implementation strategies utilizing our existing Adobe product suite along with support of an optimization partner.
• Candidate should understand our entire site structure, across public, secured and mobile app, necessary to identify opportunities for end user experience improvements (design, content or other) to reduce negative member impact.

Responsible for planning, organizing and managing an assigned business unit. Operate within broad objectives to ensure optimum utilization of resources; adapt business unit plans and priorities to address resource and operational challenges. Evaluate policies, procedures and business unit goals to make decisions and solve problems.

• Manage activities of a department including, but not limited to planning, problem solving, staff development and communication.
• Manage the evaluation of new and existing business processes to identify areas of opportunity and execute on business unit objectives, supporting continuous improvement.
• Lead, direct, evaluate and develop the work of assigned employees.
• Responsible for special projects, programs and initiatives to ensure successful delivery of business outcomes.
• Provide effective and efficient solutions to complex business problems
• Ensure that day to day business unit operations align with organizational objectives.

"Qualifications"

• Bachelor's Degree in a related field is required. Master's Degree in a related field is preferred.
• Five (5) years of experience in a related field is required.
• Previous experience leading projects and/or teams is required.
• Ability to effectively lead, coach and develop team members.
• Ability to work effectively in a team environment.
• Strong organizational, planning, analytical, and problem-solving skills.
• Working knowledge of corporate organizational structures, including functional responsibilities.
• Strong verbal, written communication and interpersonal skills.
• Ability to manage multiple priorities concurrently.
• Ability to solve practical problems and deal with moving variables in situations with limited standardization and alignment.
• Ability to interface and present to all levels of the organization.
• Ability to build relationships and work collaboratively with cross-functional teams.
  

All qualified applicants will receive consideration for employment without regard to, among other grounds, race, color, religion, sex, national origin, sexual orientation, age, gender identity, protected veteran status or status as an individual with a disability.

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