Digital Marketing Operations Specialist

New York, New York

The strategy behind the game.

We're looking for a Marketing Specialist who has a strong background in solving operational and technical challenges that come with large-scale digital user acquisition and media buying. You will be an integral part of the Digital Marketing team-owning, consulting, and executing on operational and technical solutions to support DraftKings' Daily Fantasy Sports, Sportsbook, and Casino products. Sound good to you? Join us!

What you'll do as a Digital Marketing Operations Specialist:

  • Lead the internal tech/functionality request process for the Marketing team, coordinate prioritization with tech teams, and communicate updates on delivery to stakeholders.
  • Identify inefficiencies and/or optimization opportunities that are solvable via tech or vendor solutions.
  • Lead technology evaluation and selection process; integration to the full stack, and optimization.
  • Document and handle clearly defined criteria for success and ROI for each technology we use.
  • Lead periodic audits of our established workflows/processes and make optimization recommendations.

What you'll bring:
  • 3-5 years of experience in growth/acquisition marketing.
  • Bachelor's degree in marketing or technology field.
  • Experience with Marketing Technology and Advertising Technology solutions.
  • Advanced Microsoft Excel domain knowledge.
  • Proven expertise in solving complex problems; you always have Plan B & C ready.
  • Have a proven track record of working in a high-pressure environment.

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