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The Global Key Accounts (GKA) Marketing Manager - Life Sciences is part of the Corporate Developed Markets Team responsible for the development and implementation of an impactful marketing strategy for Global Key Life Sciences/Pharma Accounts in North America and Mature Europe. This role supports the short-term commercial needs as well as the long-term relationship management of the global key accounts segment, contributing to successful account renewals and driving growth while also establishing Elsevier as a trusted partner. The Global Key Accounts Marketing Manager has a strong alignment with a complex sales team, is attuned to market needs and is an expert on local marketing channels, maximizing effectiveness of deliverables to complex, strategic accounts.
Global Key Account/Segment Marketing Plan Development - The Global Key Accounts Marketing Manager is responsible for developing the GKA/segment marketing plan with clear objectives aligned with commercial goals, focused marketing strategy and impactful marketing activities (e.g. digital campaign development, account-based marketing, event planning, etc.) based on data-driven decision in close alignment with local sales teams. The GKA Marketing Manager utilizes market insight and campaign results to adjust marketing plan to 'test, learn and iterate.'
High-Quality Program Execution - The GKA Marketing Manager is responsible for executing high-quality activities outlined in the marketing plan, including localization / customization of central program and organically developed regional programs, through strong team & stakeholder collaboration, on-time and within budget.
Stakeholder Management - The GKA Marketing Manager must build strong ties with regional stakeholders, both internal (sales, product, global comms) and external (customers representatives, key partners, societies) to align on priorities, stay attuned to commercial needs and effectively design marketing programs reacting to market needs. Experience targeting and working with complex, strategic accounts with long buying cycles is beneficial to this role
Channel Expertise - The GKA Marketing Manager must have a deep understanding of channel behavior (including Account-based marketing, PR, Digital communications) and effectiveness in relations to the segment and audience.
This position offers an exciting opportunity to engage and support life science researchers and pharmaceutical companies. A strategic-thinking self-starter is well-positioned for this role.
This role is based is ideally connected to an Elsevier office in Amsterdam, New York, London or Philadelphia but home-based applicants are welcomed for consideration.
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