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Market Research Online Community (MROC) Specialist
Location - Open to Remote / or Headquarters in Livonia, MI
This position is a member of our growing Insights Communities team, which is selling, developing and operating more than 30 market research online communities across multiple industries and over 20 clients. Insights Communities employ research methods that offer clients the ability to quickly poll customers about their preferences so they can modify their marketing messages or products accordingly. This solution is much faster than deploying traditional market research methods which are the main business of our company. Insights Communities are rapidly gaining interest among clients and we need to expand our team accordingly!
In this role, you would be responsible for supporting the administration of our clients' online community activities utilizing Alida and Qualtrics platforms. This role focuses on monitoring the engagement level of the community members - making sure they are actively participating and rewarded.
Responsibilities include monitoring community participation levels, creating reports, communicating statistics about the community amongst teams, monitoring the helpbox, managing incentives, assisting in the creation and programming of newsletters, defining and posting quick polls, monitoring and recommending touchpoints and content that engage community members.
This role adds value to our insights communities by making sure the communities remain healthy and vibrant with active, engaged members while providing content that demonstrates to our clients the value of their community.
Over time, you become the resident expert on strategies to drive member engagement, through project management, community site moderation, content creation, tracking and reporting, and as liaison with technical resources for the community platform.
Important qualities for success in this role:
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