Marketing Analyst

Boston, Massachusetts

The strategy behind the game.

We're looking for a Marketing Analyst to support data analysis and reporting efforts to inform our current and future marketing initiatives. You will enable teams across our marketing organization to make smarter, better, and faster decisions through cross-functional collaboration and inventive metrics building. We are looking for someone who has the ability to work autonomously, with a strong desire to produce high-quality work. Sound good to you? Join us!

What you'll do as a Marketing Analyst:

  • Develop data analysis and reports to measure and inform on our marketing initiatives and use those to guide business decisions for future treatments.
  • Drive the development of data visualizations and dashboards that help quickly tell the story of our marketing efforts.
  • Build new metrics that enable teams across the marketing organization to measure their performance.
  • Collaborate across different marketing channels to streamline reporting, automate and build alerts to help detect potential issues.
  • Proactively generate new ideas, build business cases, and measure results to help DraftKings Marketing Analytics stay best-in-class.

What you'll bring:
  • Bachelor's degree or equivalent in Mathematics, Statistics, Computer Science, Business Analytics, or another relevant discipline.
  • Experience with SQL, Excel, and R, python, or other statistical programming languages.
  • Proficiency in Tableau, or similar data visualization tools like Looker or Periscope Data.
  • Experience with inferential statistics and predictive modeling.
  • Comfortable in a fast-paced, results-driven environment.

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