Marketing Automation Specialist

Boston, Massachusetts

The strategy behind the game.

We're looking for a Marketing Specialist to help transform the way we operate as a marketing organization. As a member of the CRM Automation team, you will be at the center of all communications to our customer base while working to automate the delivery of these messages across all of DraftKings' verticals. A self-starter who learns the marketing and technical aspects of our business quickly will thrive while working alongside partners in the Data Science and Engineering organizations. Sound good to you? Join us!

What you'll do as a Marketing Automation Specialist:

  • Be the central clearinghouse for the prioritization of all marketing communications being sent to our customers.
  • Lead the internal tech/functionality request process for the CRM Automation team.
  • Collaborate with Data Science, Engineering, and Analytics to execute on an aggressive timeline for the automation of CRM communications.
  • Own the operations, best practices, and measurement of results for the prioritization of marketing communications, with support from the CRM Analytics team.
  • Partner with all other CRM teams as their main point of contact for CRM Automation.
  • Constantly evaluate and evolve the vision for CRM Automation alongside the Senior Manager of CRM Automation.
  • Present results to stakeholders and senior leadership.

What you'll bring:
  • Bachelor's degree in marketing or technology field.
  • 3-5 years of experience in ad technology industry
  • Detail-oriented with strong written and oral communication skills.
  • Experience with Marketing Technology and Advertising Technology solutions.
  • Proven experience as a self-starter who is comfortable in a fast paced, quickly changing environment.
  • Experience with A/B testing and willingness to learn SQL and other analytics tools.

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