Marketing Operations Coordinator
Group 1001

Group 1001 is a consumer-centric, technology-driven family of insurance companies on a mission to deliver outstanding value and operational performance by combining financial strength and stability with deep insurance expertise and a can-do culture. Group1001's culture emphasizes the importance of collaboration, communication, core business focus, risk management, and striving for outcomes. This goal extends to how we hire and onboard our most valuable assets - our employees.

Group 1001, and its affiliated companies, is strongly committed to providing a supportive work environment where employee differences are valued. Diversity is an essential ingredient in making Group 1001 a welcoming place to work and is fundamental in building a high-performance team. Diversity embodies all the differences that make us unique individuals. All employees share the responsibility for maintaining a workplace culture of dignity, respect, understanding and appreciation of individual and group differences.

Job Summary:

The Marketing Operations Coordinator will work closely with the Marketing team, project managers and creative staff to support project tasks, triage, execution, and launch, including documenting project specifications, schedules, and vendor management.

Main Accountabilities:

CMS & Content Management:

• Oversee the day-to-day operation and management of the Content Management System.
  
• Develop and implement efficient content publishing workflows to streamline processes.
  
• Manage and update website content, including text, images, videos, and multimedia elements.
  
• Conduct regular audits to identify and fix broken links, missing images, and other content-related issues.
  
• Coordinate the creation, editing, and publishing of website content to ensure accuracy and consistency.
  

• Collaborate with cross-functional teams to gather requirements for website updates and improvements.
  
• Collaborate with the marketing team to execute website updates aligned with marketing campaigns and initiatives.
  
• Work closely with graphic designers and multimedia specialists to incorporate visually appealing elements into the website in line with marketing strategies.
  
• Collaborate with cross-functional teams, including marketing, design, IT, and development, to ensure cohesive and seamless updates to the website.
  
• Create and maintain Centralized Stat Dashboard/Report accuracy and up-to-date information.
  

• Monitor and analyze website traffic and user engagement to inform content strategy.
  
• Develop systems and processes to track and report key performance metrics, using data to continually optimize campaign strategies.
  
• Implement tracking mechanisms for marketing-related content to measure the performance and effectiveness of paid media campaigns.
  
• Lead the creation and optimization of webinar landing pages on the website.
  
• Conduct performance reviews of webinar landing pages, analyzing metrics and user engagement.
  

• Bachelor's Degree or equivalent training and experience.
  
• 3-5 years' experience servicing insurance or annuity products or related role.
  
• Knowledge of insurance and annuity products, insurance law, customer service, contract provisions and company operations.
  
• Excellent oral, written, listening, and presentation skills and ability to clearly articulate complex information to others.
  
• Demonstrated ability to employ 'entrepreneurial spirit' to service existing business and produce profitable new business.
  
• Proven ability to work independently as well as in concert with internal and external managers and staff, and build productive positive relationships and with outside agents and IMO's.
  
• Experience with Contentful (CMS) and FullStory (Analytics).
  
• Able to prioritize multiple detailed projects and be flexible with schedules.
  
• Demonstrated ownership and accountability for own performance and responsibility toward team.
  
• Practical knowledge of basic office and PC applications, including MS Word and Excel, and sales/marketing reporting tools.