Promo Operations and Site Content Manager, Marketplace

Boston, Massachusetts

Drive operational efficiency in our newest vertical.

We're seeking a Promo Operations and Site Content Manager, Marketplace for our newest vertical, DraftKings Marketplace, the NFT ecosystem designed by DraftKings for mainstream accessibility. The NFT space has never been more exciting, and we hope you'll join us.

In this role, you will focus on Promotions and Site Content decisions to ensure we drive demand across our Marketplace inventory and excite the Marketplace NFT community. You and your team will create a best-in-class Marketplace promotion and content experience while keeping an eye on marketplace performance data and competitive trends. You'll use data and operational calendars to inform what curated content we merchandise on-site and to determine our sitewide promotional strategy for this content. You'll partner closely with creative teams, CRM leads, and integrated marketing leads to ensure a cohesive and authentic site experience that aligns with business and marketing objectives.
What you'll do as Promo Operations and Site Content Manager, Marketplace:

  • Develop promotions and offer strategies for the DraftKings Marketplace.
  • Oversee idea generation, vetting, development, and go-to-market planning for offers and promotions.
  • Partner with Operations and Marketing to ensure quality execution on promotions.
  • Work closely with the Product team to develop and approve promotion and offer designs, with a consistent focus on improving the customer experience.
  • Collaborate with Product leads to develop promotional capabilities and tooling to execute against promotional goals.
  • Collaborate with Customer Experience, Fraud, and Risk teams to ensure customer feedback is reflected in future plans.
  • Manage creative brief requests for promotions and ensure timely delivery of assets.
  • Work closely with the Analytics team to allow data-driven decisions on promotion mechanics and bonus offers.
  • Manage daily and weekly site merchandising decisions, including product banner management, content calendar, and promotion tiles.
What you'll bring:
  • 5+ years in marketplace/gaming/site roles with significant online/mobile volume.
  • Proven ability to understand the customer and advocate for player interest.
  • Experience in developing promotions and offers, preferably for NFT, Marketplace, or sports betting consumers.
  • Data-driven and strategic mindset with a deep understanding of the NFT industry.
  • Ability to work independently or with a team in a fast-paced and dynamic environment.
  • Comfortability in a fast-paced, results-driven environment.
This position can sit in either the Boston or New Jersey offices or remote; however, this work is to be performed entirely outside of Colorado.


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