Senior Analyst, Marketing Analytics
DraftKings

Boston, Massachusetts


Love data? We do too.

We're looking for a Senior Analyst to help us scale quickly through data-driven action. When you join our Digital Marketing Analytics team, you will be at the center of our efforts to grow our user base through all our digital channels. You will partner with teams across the organization, from Engineering and Data Science to Creative Operations and Marketing, to help us efficiently reach new customers and grow. Sound good to you? Join us!
What you'll do as a Senior Analyst:

  • Identify opportunity areas for new digital marketing campaigns and improved marketing efficiencies through campaign and customer value analysis.
  • Support marketing strategy through analysis and testing of digital campaigns and marketing creatives.
  • Build reports, dashboards, and alerts to monitor performance of the Digital Marketing team's key success metrics.
  • Develop models and automated processes to optimize marketing bidding strategies.
  • Partner with Engineering and Marketing teams to identify and utilize the data needed to maximize digital marketing performance.
What you'll bring:
  • 2+ years of experience in analytical roles.
  • Bachelor's degree or equivalent in Mathematics, Statistics, Computer Science, Business Analytics, or another relevant discipline.
  • Expertise in SQL, Excel, R, Python, or statistical programming languages.
  • Experience with data visualization tools (Tableau, Looker, etc.) and ability to tell a story with data.
  • Comfortable in a fast-paced, results-driven environment.
  • Ability to work cross-functionally and autonomously, with good communication skills and a strong desire to produce high-quality work.
  • Experience in a marketing functional area preferred.
This position can sit in either the Boston office or remote; however, this work is to be performed entirely outside of Colorado.

#LI-JL1 #LI-REMOTE


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