Senior Manager, Healthcare Professional (HCP) Peer-to-Peer Marketing (Ovarian)
AstraZeneca

AstraZeneca has a deep-rooted heritage in Oncology and has established a broad pipeline of next-generation medicines that have the potential to transform patients' lives and the Company's future. AstraZeneca's vision in Oncology is to help patients by redefining the cancer-treatment paradigm. By harnessing the power of four scientific platforms - Immuno-Oncology, Tumor Drivers and Resistance, DNA Damage Response and Antibody Drug Conjugates - and by championing the development of personalized combinations, AstraZeneca has the vision to redefine cancer treatment and one day eliminate cancer as a cause of death.

AstraZeneca is leading a revolution in Oncology Cancer Care. With a broad pipeline of next-generation medicines AstraZeneca's oncology portfolio has grown to encompass five franchises - Genitourinary / Gynecology Oncology, Immuno-Oncology, Lung Cancer, Hematological Cancers, and Breast Cancer, all underpinned by personalized healthcare and biomarker technologies.

As Senior Manager, Healthcare Professional (HCP) Peer-to-Peer Marketing, you will play a pivotal role in channeling our scientific capabilities to make a positive impact on changing the lives of people with cancer.

This role will be responsible for the strategy and tactical execution of all Peer-to-Peer marketing deliverables required to drive the HCP brand strategy for Ovarian and Endometrial Cancer. This includes input into brand strategy and accountable for the HCP Peer-to-Peer promotion strategy, execution of all Peer-to-Peer promotion tactics; development of any training or communications required for execution, close collaboration and coordination with Marketing colleagues at our alliance partner, and development of multi-tumor, HCP-directed, promotional materials.

This position will report directly into the Brand Strategy Director, Ovarian Cancer, and will work in close partnership with the Key Customer Marketing Team and Ovarian Cancer and Endometrial Cancer Brand Managers/Directors on the team.. The role will work across the Franchise and the AstraZeneca Oncology Business Unit, and will play an important role in integrating the execution of our marketing plan across current and future indications.

Key Accountabilities

• Lead the HCP Peer-to-Peer promotion strategy, tactical planning and execution, in close partnership with our Alliance partners
  
• Develop and implement Peer-to-Peer marketing across ovarian cancer and endometrial cancer indications, and ensure their consistency with brand strategy
  
• Lead partner agency relationships, workflow and related expense budgets
  
• Participate in the annual operational planning process by shaping the tactical plan and budget required to achieve the brand's stated objectives
  
• Seek and identify emerging and innovative ways to achieve strategic brand imperatives - traditional Educational Bureau activities, In-Practice Programs, Product Theaters and AE Management Educational programs
  
• Partner with Field Sales Leaders and Marketing Brand colleagues to develop and implement marketing promotions that achieve Brand strategic objectives
  
• Partner with Business Insights team and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis; ensure plans are optimized to improve impact and develop recommendations for future plans
  
• Review marketplace data and make recommendations for brand implications/actions. Partner with agencies and market research as needed to investigate implications and optimize programming.
  
• Ensure legal/regulatory compliance and medical accuracy of all digital marketing materials
  

Minimum Qualifications

• Bachelor's Degree
  
• 5+ years' experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics
  

Preferred qualifications

• MBA
  
• Prior in-line marketing experience
  
• Oncology Therapy Area or specialty care experience highly preferred
  
• Experience working in agency setting (HCP Marketing)
  
• Excellent communication skills (verbal and written)
  
• Ability to lead sophisticated projects
  
• Demonstrated ability to lead without authority
  
• Ability to gauge the feasibility, impact and risks of proposed programs
  
• Comfort operating in a highly regulated environment and industry
  
• Strong eye for business skills, as role is responsible for leading multiple program budgets, timelines, process and procedures
  
• High ethical standards and personal integrity
  

This position is based at our Gaithersburg, MD campus, headquarters for our US Oncology Business Unit.

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working give us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our outstanding and daring world.

Next Steps -- Apply today!

Are you ready to bring new insights and fresh thinking to the table? Brilliant! We have one seat available, and we hope it's yours.

To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience -- it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

AstraZeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.

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