Senior Manager, Public Relations - OXO
helenoftroy

New York, New York

This job has expired.


Join our OXO Team at Helen of Troy as a Senior Manager, Public Relations, and make an immediate impact on our trusted brands. Together, we build innovative and useful products that elevate people's lives everywhere every day.

At OXO, we're on a quest to make every day better. For 30 years, we've made household tools that delight our customers and exceed their expectations. When we have an idea, we're going to make it happen, even if it hasn't been done before - especially if it hasn't been done before. If you've ever thought, "there's got to be a better way to do this," then you belong here!

We balance hard work with a thriving office culture; community isn't just a buzzword at OXO, it's a way of life. With a guest speaker series covering topics like service robots and crafting hard-to-write letters, book and bike clubs, volunteering opportunities, summer outings to theme parks, we like coming to work every day, and think you should, too!

What you'll be doing:

The Senior Manager, Public Relations will set and execute OXO's North American PR strategies while working alongside the broader Brand Communications team to ensure prioritization and alignment on product marketing and brand storytelling. This role will craft the PR strategy as well as ensure execution. Promote the OXO brand and its products across a robust portfolio, messaging to a variety of media outlets via key editor contacts, garnering print, online, television, and non-traditional forms of coverage.

Accountable for growing the brand through earned media coverage within the rapidly changing media landscape. A key partner in the execution of the brand's partnerships and lifestyle initiatives, namely the Chefs in Residence and 1% for the Planet campaigns. Lead and work alongside an existing PR associate and report to the Marketing & Communications Director, and serve as a liaison with key global regions/markets to offer perspective and expertise for regional global efforts.


  • Drive a national PR Strategy for OXO that gathers the attention of external audiences: press, editors, influencers, etc.

  • Build innovative PR product launch strategies for key brand portfolio and product launches, known as elevated and seasonal launches.

  • Work closely with the Brand Communications team to adapt a full annual marketing calendar to align with PR initiatives. Work in tandem with Brand Communications and OXO.com teams to create a seamless and compelling consumer brand journey.

  • Build seasonal plans and story maps to support communications and brand objectives.

  • Establish media coverage goals by channel, campaign, and initiative. Develop thoughtful, strategic pitches by editor contact, campaign, and channel, crafting exclusive offers and embargo dates when needed for key campaigns.

  • Draft and distribute bi-monthly awards' bulletin to share news of award wins and submissions to all OXO staff.

  • Partner with Director of Marketing & Communications to develop PR messaging and communication that speaks to OXO's corporate responsibility journey.

  • Strategize with Corporate Responsibility and Brand Communications teams on messaging surrounding product launches with environmental implications, such as the use of recycled materials.

  • With PR Associate support, build and share weekly press highlights with all OXO associates and global counterparts.

  • Recommend annual and campaign-specific goals/critical metrics as aligned with the overall PR plan and marketing calendar.

  • Build and distribute a monthly PR Report of key activities, coverage, takeaways, leads, and share of voice. Ensure company priorities, goals and values are supported within direct and indirect teams (and encourage a shared vision with the team).


Skills needed to be successful in this role:

  • Strong written, verbal, and communication skills with thorough attention to detail. Excellent presentation skills to craft a strategic data narrative, time, and project management skills.

  • Established relationships with key editors and other contacts at major industry publications, newspapers, and digital publications

  • Ability to be the "face of the brand" in the editorial world, communicating with poise, skill, and passion


Minimum Qualifications:

  • Bachelor's Degree in Communications, Public Relations, Digital Marketing, Business or related field

  • 8+ years of experience in a marketing/communications role, preferably with consumer-packaged goods, food, lifestyle clients, or in-house brand work

  • 3+ years of leading a direct report or team

  • Experience working cross-functionally with marketing counterparts in social media, digital, affiliate, paid/advertising, etc.

  • Experience with established and emerging PR technologies (Cision)

  • Proficiency in MS Office programs, adobe software, social media programs, and google analytics


Preferred Qualifications:

  • Experience in corporate responsibility/philanthropy communications

  • Familiarity with and usage of project management software tools (Asana, Basecamp, Smartsheet, etc.)


Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands. Have the confidence to come as who you are because your point of view, skillset, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, Glassdoor, Facebook, Instagram and Twitter.



Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status or any protected basis.



We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000 #LI-DNP.

Incorporated in 1968, Helen of Troy has grown into a leading global consumer products company with career opportunities in North America, South America, Europe and Asia. We offer creative solutions for our customers through a diversified portfolio of well-recognized and widely trusted brands, including OXO®, Hydro Flask®, Vicks®, Braun®, Honeywell®, PUR®, Hot Tools®, Drybar®. Most of these brands rank #1 or #2 in their respective categories.

We boldly bring brands into our family, where we nurture what makes them great. We collaborate internally and externally, always striving to provide the consumer-centric innovation, operational excellence, scale, global reach, and stellar shared services to make them soar.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.


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