Sr Media Planner and Buyer
Compeer Financial

Compeer Financial is seeking collaborative, innovative and dynamic professionals to be a part of our Top Workplace culture!

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Position Overview:
This position collaborates closely with the marketing team to strategize and execute diverse marketing campaigns across paid search, display, digital, social, and traditional channels. The incumbent drives top-of-the-funnel and mid-funnel initiatives, aiming to increase website traffic and lead generation across various business units within Compeer.

Essential Functions:

• Develops comprehensive digital media plans for paid search, remarketing, display, programmatic, native, radio, local TV and OOH advertising campaigns across various platforms and channels.
• Executes media buys across various digital channels, including but not limited to display, programmatic, social, search, and video. Negotiates rates, secures placements, and ensures campaigns are launched on schedule.
• Analyzes target audience insights, market trends, and media landscapes to identify strategic opportunities and optimize campaign performance.
• Works closely with cross-functional teams, including product marketing, marketing operations, content, and analytics, to ensure a cohesive and effective media strategy.
• Develops, maintains and grows partnerships with media collaborators, digital marketing and other third-party vendors in order to stay informed and facilitate productive discussions to drive digital performance.

Minimum Qualifications & Required Knowledge, Skills and Abilities:

• Bachelor's degree in marketing, business, analytics or related field; or an equivalent combination of education and experience sufficient to perform the essentials functions of the job.
• Minimum of 7 years proven experience in media planning, with a focus on paid search, SEO, display, social and traditional media.
• Advanced hands-on experience in digital media strategy (including management of paid search, display, remarketing and social campaigns).
• Advanced experience of successfully managing multi-million-dollar digital marketing budgets.
• Advanced experience with traditional media and integrating traditional media components into digital media campaigns to enhance visibility in targeted markets.
• Ability to dive into accounts and find opportunities for performance improvement to maximize ROI via ongoing optimization and can clearly communicate those optimizations and results to a broad audience.
• Ability to form digital strategy across channels to achieve key business priorities, marketing targets, performance goals, and KPIs.
• Advanced experience utilizing marketing technology tools, including Google Ad Manager, Google Analytics, SEM Rush and other digital marketing platforms.
• Demonstrated strong listening, written, and verbal communication skills, capable of effective communication at all levels of the organization.
• Proficient in using MS Office applications and possesses advanced computer skills.
• Analytically inclined, proficient in interpreting data and providing data-driven recommendations.
• Capable of working independently, as well as collaboratively with cross-functional teams to achieve business objectives.
• Ability to maintain objectivity in balancing business needs and risk considerations.
• Ability to manage multiple priorities in a fast-paced, dynamic, and complex environment with minimal supervision.
• Valid driver's license.

Who is Compeer Financial?
Compeer Financial exists to champion the hopes and dreams of rural America. By joining our team, you will help empower those in agriculture and rural communities to achieve their goals and expand their possibilities. We embrace business agility and innovative approaches to serving our clients and communities.

Why join our team?

• Amazing team members who are passionate about serving agriculture and rural America.
• Investment in our team members' education, growth and development.
• Engagement in our communities through giving back and volunteerism.
• Flexible, collaborative and dynamic work environment.
• Great benefits:
  • Medical, Dental, Vision insurance
  • 401K (3% Compeer contribution & up to an additional 6% match)
  • Paid time off (vacation, sick leave, holidays, volunteer time)

Find out why our team members choose Compeer Financial by watching this video.

How do I apply?
Qualified candidates, please apply online at www.compeer.com/careers.

Compeer Financial is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

This job has expired.