Sr. Product Manager, U.S. BAVENCIO Marketing
Millipore Corporation

The Sr. Product Manager, U.S. BAVENCIO Marketing, is a crucial role within the commercial team and will be responsible for developing and executing key strategies, programs, and tactics to support the commercial success of BAVENCIO. This requires possessing the ability to rapidly develop deep therapeutic area insights and an understanding of the urothelial carcinoma (UC) market as well as key attributes of BAVENCIO to help position the product appropriately. This role will involve cross-functional collaboration, project management skills and require the selected individual to become a champion for the brand both internally and externally. This position reports to the Director, Brand Lead of BAVENCIO Marketing and will work in close partnership with the broader U.S. Oncology Marketing Team. Location: Onsite requiring 2-3 days in the office. The office is currently located in Rockland, MA but is moving to the Boston, MA Seaport in mid-2024.

Responsibilities:

* Contribute to annual HCP strategy and develop tactical plans for key market-shaping and branded activities, determine budgets, timelines and metrics for program success to ensure brand launch success in collaboration with cross-functional and vendor partners.* Own the tactical development, execution, and measurement of HCP personal and non-personal promotion for HCP and nurse audiences.* Partner with digital agency of record to develop strategy, execution and measurement for digital promotion and media, including omnichannel engagement. Lead the creation / updates and delivery of core media assets and brand websites using a data/insight driven approach.* Coordinate activities for HCP congresses including leading cross-functional planning meetings, logistics management, and execution of event sponsorships, symposiums, exhibit development, conference material development and print fulfillment.* Support the development and execution of speaker bureau and other peer to peer educational programs directed at HCPs at congresses, lunch and learns, dinner programs, and digital execution.* Work with Portfolio Marketing to manage HCP & Nurse resource printing and fulfillment in the portal (details, inventory, downloads)* Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, and develop recommendations for future plans.* Partner with sales training and sales leadership to optimize the development and utilization of personal materials and ensure materials are appropriately rolled out to field teams at both new hire and POA meetings.* Deliver Field Force training and communications as needed, ensuring they have the knowledge and resources to effectively represent brand positioning and messages.* Engage with the global marketing team to ensure alignment and appropriate US pull-through.* Collaborate with broader oncology marketing team to ensure strategic alignment and execution across the EMD Serono oncology portfolio.* Ensure legal/regulatory compliance and medical accuracy of all marketing tactics.* Manage agency partner relationships, workflows, and related expense budgets.* Manage budget on an ongoing basis and ensure spend and gating are reconciled on time & accurately.* Other duties as assigned.

Who You Are:

Minimum Qualifications:

* BA/BS degree required* 5+ years (or 3+ years with advanced degree) proven experience in pharmaceutical and/or healthcare industry brand marketing * Prior in-line or equivalent U.S. HCP marketing experience, with 2+ years in a product manager role * Demonstrated ability and eagerness to work in a fast-paced environment, striving for excellence in everything you do, alongside a team that is driven by improving the lives of patients.* Proficient in digital marketing and media tactics directed towards HCPs.* Successful track record in understanding the U.S. regulatory environment and navigating the MLR review process.* Proven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics execution.* Adept in expense budget planning, tracking, and ROI measurement* Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing, track record of effective and influential presentations to external and internal stakeholders.* Proven ability to lead and collaborate with cross-functional teams.* Results-oriented, exhibits leadership skills, and ability to influence without authority.* Strong analytical, problem solving, and strategic thinking skills.* Proficiency with Microsoft Word, PowerPoint and Excel* Ability to travel up to 30%

Preferred Qualifications:

* Understanding of US Oncology landscape including Community Oncology and Academic Oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders * Experience across multiple promotional channels (Personal, Non-Personal, Patient Marketing)* Customer-facing experience* High ethical standards and personal integrity* Experience with Veeva Vault and PromoMats preferred