VP, Marketing Strategist - Personal Banking
Texas Capital Bank

Texas Capital Bank is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big banks at a scale that makes sense for our clients, with highly experienced bankers who truly invest in people's success - today and tomorrow.

While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment - investing the time and resources to understand our clients' immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital Bank, we do more than build business success. We build long lasting relationships.

Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital Bank was recently named the #1 most trusted bank in the country on Newsweek's inaugural list of America's Most Trusted Companies. For more information about joining our team, please visit us at www.texascapitalbank.com.

• Develop marketing campaigns that increase awareness and drive preference for the B2C business of Texas Capital Bank
• Partner with the brand team, creative team, and agencies partners to develop break-through creative grounded in consumer insights
• Create a strategy of key product marketing activities and managing budgets to support the cross sell and the acquisition of new customers
• Collaborate with product and digital media partners to launch new products and enhancements of existing products
• Identify and create relevant marketing assets that supports the different stages of the product sales cycle
• Utilize research, both primary and secondary, to develop insights that will drive consumer action in an increasingly crowded space
• Partner with content strategist to develop product one pagers, insights and testimonials
• Work cross functionally across all marketing channels to ensure flawless execution of various channel-specific marketing campaigns (e.g. paid media, affiliates, social accounts, website, etc.)
• Provide regular reporting and executive summaries on programs and initiatives

• 7-year plus experience in financial services marketing, B2C preferred
• Bachelor's degree in business or marketing
• Extensive direct marketing experience with strong understanding of digital marketing techniques
• Demonstrated ability to collaborate with cross-functional teams and drive adoption in asset usage
• Superior communication, problem solving skills and ability to learn and adapt quickly
• Self-motivated and strong organizational skills
• Demonstrates flexibility in a growing and changing environment
• Comfortable using collaboration and CRM tools such as Asana and Salesforce
• Familiar with marketing automation tools such as Pardot and SFMC, and Google Analytics